The Truest Way to Build Your Credibility

How many promises have you made that you haven’t kept? How many times have you let yourself off the hook?

Every time you commit to an action and do not act, you lose credibility. Every time you end a conversation with “I’ll call you next week for lunch” and you don’t call, you lose credibility. Every time you agree to champion a task for your company and you drop the ball, you lose credibility.

The consequences of lost credibility are significant at both an individual and an organizational level. Humans are generalizers by nature; I’m convinced it goes back to our cave man days. Each time one of your employees or partners makes a promise to do something and fails to deliver, it’s not just that person whose credibility suffers. By extension, your organization also runs a risk of losing credibility.

This problem can seem insurmountable, but it isn’t. You can improve your credibility and, by extension, your company’s, by changing your own behavior. Now that I think about it, any change you want must begin with you (Gandhi said as much, more eloquently).

You can start today. Just for today, keep whatever commitments you made. If you vowed to exercise and eat right, do it. Just for today. If you promised Mary in accounting that you would have your expense reports done by close of business today, do it. Just this once. See how it feels at the end of the day to have lived credibly.

Build on small achievements until you are consistently credible, both in the commitments you make to yourself and those you make to others. Don’t get crazy and try to change everything at once. Start small. Meet a commitment every day. Pat yourself on the back when you do. Kick yourself in the behind when you don’t. Rectify your lapse immediately.

Then, and only then, can you ask others in your organization (or in your personal life, for that matter) to keep their commitments.